Digital Marketing for North American restaurant owners.
Already on Toast? We unlock the marketing features most operators never use, turning your POS data into more covers and direct orders.
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Why choose working with us?
Running a restaurant is hard enough, you need a marketing partner who understands your industry and helps you get real results. At Great Work Online, we don’t just “do marketing.” We help restaurant owners like you bring in more customers, increase revenue, and free up time so you can focus on what you do best.
We Know the Restaurant Industry Inside Out
Unlike generic marketing agencies, we focus exclusively on restaurant businesses. We understand the challenges you face, the competitive landscape, and what it takes to fill your tables and grow your brand.
Done-for-You Marketing That Brings More Customers
No more guessing or wasting money on ads that don’t work. We create data-driven marketing strategies tailored to attract more diners, increase reservations, and boost your restaurant’s visibility.
Hassle-Free & Results-Driven Approach
You’re busy running a restaurant you shouldn’t have to worry about social media, SEO, or online ads. We handle it all for you, providing transparent reporting and measurable results so you can see the impact without the stress.
How to Get More Customers in 3 Simple Steps
Book your free restaurant marketing assessment, get a custom strategy, and let us handle the rest
so you can focus on running your business.
01
Book Your Free Restaurant Marketing Assessment
We’ll evaluate your current digital presence, your website, social media, and online visibility to uncover opportunities to attract more customers and increase revenue.
If you're on Toast POS, we'll also review your account and identify which marketing features are switched off.
02
Get Your Customized Growth Plan
Based on our assessment, we’ll create a tailored marketing strategy designed to help your restaurant stand out, drive more traffic, and grow your brand.
03
Implementation & Continuous Support
Once you’re on board, our team handles everything, from social media and ads to website optimization. So you can focus on running your restaurant while we bring in more customers.
More Customers. More Sales. Marketing That Pays Off.
Your restaurant deserves marketing that brings real results. We help you turn online engagement into paying customers, so you see a return on every dollar spent.
Let’s Grow Your Restaurant!
Our Services
We Help Restaurants Get More Customers & Increase Revenue
Running a restaurant is hard enough, marketing shouldn’t be. Our done-for-you digital marketing services help you bring in more diners, boost online orders, and increase revenue while you focus on serving great food.
Unlock the Marketing Power Already Inside Your Toast POS (Toast POS Marketing Activation)
Most restaurants on Toast are sitting on a dormant email list, an unconfigured loyalty program, and a ToastIQ AI tool they have never opened — while paying for them every month. We log into your Toast account and activate the features that fill slow shifts, bring back lapsed guests, and reduce your dependence on third-party delivery apps. If you are already on Toast, you already have the engine. We make it run.
Dominating Local Search & Google Maps (SEO & Website Optimization)
Your customers are searching for "best restaurants near me." We ensure you show up in the "Top 3" by optimizing your website and Google Business Profile, turning high-intent searchers into direct reservations and online orders.
Get a Winning Growth Strategy Built for Your Restaurant (Strategic Marketing Plan)
No more guesswork. We build a step-by-step roadmap tailored to the North American F&B market, so you know exactly which campaigns are filling tables and which aren't. We align your growth with your actual margins.
Run Profitable Ads That Fill Seats (Not Just Clicks) (Paid Ads & Local Promotion)
Stop letting delivery apps take a 30% cut. Our hyper-local Meta and Google ads target diners within a 10km radius of your door, driving direct orders and reservations while protecting your bottom line.
Turn Social Media Into a 24/7 Booking Engine (Social Media Marketing & Content Creation)
We handle your restaurant's visual storytelling and community management, keeping your brand "top of mind" for hungry locals. We focus on driving real engagement that translates into foot traffic even on your slowest shifts.
Everything Handled. Nothing Missed. (Done-For-You Marketing Management)
Running a restaurant means your attention belongs on the floor, the kitchen, and your team, not chasing content calendars or ad reports. We manage your entire digital marketing operation end-to-end, from scheduling posts and monitoring campaigns to weekly reporting tied to your actual covers and revenue. You stay focused on your guests. We keep the marketing engine running.
Partners in business and life, helping Canadian & US restaurant owners bridge the gap between their numbers and their growth.
Ready to Attract More Customers & Grow Your Restaurant?
Answers to the Biggest Challenges Facing North American Restaurant Owners Today.
The most effective way to reclaim your margins is by activating the direct ordering tools already built into your Toast system, most operators never set these up properly. We implement a Direct-to-Consumer (D2C) strategy that includes:
- Toast Direct Ordering Setup: Configuring your Toast online ordering page so guests order directly from you instead of paying 30% to a delivery app.
- Google Business Profile Optimization: Adding a prominent "Order Direct" button to your Maps listing that links to your Toast ordering page.
- Hyper-Local Meta Ads: Targeting diners within a 10km radius with direct-only offers that drive traffic to your Toast ordering page, not DoorDash.
- Toast Email Campaigns: Sending re-engagement emails to your existing guest list with a direct order incentive — using the email marketing tool already inside your Toast account.
By partnering with Accountific, we also track these marketing costs against your actual food margins to ensure every direct order is a profitable one.
Google Maps rankings are determined by Relevance, Distance, and Prominence. To outrank competitors in your area, your restaurant needs:
- High-Frequency Reviews: Google prioritizes businesses with recent 5-star feedback. We set up automated review requests that go out after every visit.
- Menu Synchronization: Ensuring your Google menu matches your Toast menu exactly. Google crawls these for specific dish searches, an outdated menu hurts your ranking.
- Local Backlinks: Mentions from local food blogs, neighborhood guides, or chamber of commerce sites signal authority to Google.
- Toast Tables Integration: Enabling Toast's reservation and waitlist features syncs your booking availability directly to Google Search and Maps, making it easier for guests to find and book you in one click.
Great Work Online specializes in building and maintaining this local presence so your restaurant consistently appears at the top when hungry guests are searching nearby.
Most marketing agencies focus on vanity metrics like likes and followers, which don't pay your staff. A specialized partner like Great Work Online, working in tandem with Accountific, ensures that every campaign is tied to your Prime Cost (COGS + Labour). We don't just "run ads" we help you:
- Drive covers during your slowest shifts to optimize your labor cost percentage.
- Promote your highest-margin menu items to increase your Average Check Size.
- Use your Toast POS sales data to identify exactly which campaigns, days, and menu items are generating your most profitable covers, not just your most popular ones.
- Align your growth strategy with your Xero or QuickBooks or QuickBooks Online financial data for a 360° view of your restaurant's health.
When your marketer and your bookkeeper are working from the same numbers, every dollar you spend on marketing is accountable.
Toast is one of the most powerful restaurant platforms available, but most operators use less than 30% of what it can do. The email marketing tool, loyalty program, Guestbook guest profiles, ToastIQ AI campaigns, and direct ordering page are features you are likely already paying for every month without having fully set them up.
Great Work Online specializes exclusively in Toast-powered restaurants. We log into your account, activate the features that are sitting dormant, build your first campaigns, and manage the ongoing marketing so you can focus on running your restaurant. Think of us as the marketing team that already knows your system and knows how to make it fill your tables.
What our clients say
"The best decision I have ever made. They are sincere and dedicated to the growth of our sales. It truly inspires us to bring out the best in our selves us entrepreneurs."
"I can’t thank you enough for the phenomenal work you’ve done in creating our website. Sis Pam, your leadership and commitment have truly raised the bar, and it’s been such a pleasure working with you."
"Pam and her team work very hard to be an integral part of what I am doing - it has broadened my reach. They are great people."
