In this episode Pam discussed how can you get a kickstart of doing your social media marketing the right way. She will help you get some clarity on whether you need to be visible to all the social media platforms or not. Listen today to know more.
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Speaker 1 (00:05):
Welcome to the how to build a team podcast for business owners, entrepreneurs, and coaches who want to learn how to build, manage a team and master the art of delegating. Be the CEO of your own business, who you truly are. Here’s your host pale and David
Speaker 2 (00:29):
Let’s dive in social media marketing. So how do you know your target avatar mind? If I, when I say target avatar and not target market, because we’re going to be talking to a very specific target audience. So meaning your target avatar, who is this person? Let’s say as an example, you are a life coach. So your target avatar could be women, women from healing, from addiction in a form of maybe drugs, sex, or in a toxic relationship. So we are drilling down your target avatar, and this is not like I’m, I’m a life coach. Do everybody, you have to niche down. So you have to be specific when you say you need to know your target avatar. So as an example, we’re going to use life coach. So women healing from addiction, maybe on drugs sex toxic, toxic relationship. Women may be in their twenties, thirties, or forties, or maybe you just have to be specific and you just want to target women in their thirties.
Speaker 2 (01:50):
You also have to know what is your target location? So are this women healing from addiction, from a toxic relationship? The age would be probably around twenties to thirties or specifically just we’re thirties, maybe in the U S or maybe in Australia or maybe in London. So you have to be specific and you have to know where are they hanging out? So when you say, how will I know where my audience or my target avatar is hanging out, you have to take a look at your current social media accounts. So let’s dive in first with your Facebook. So look at each of your accounts, insights, or analytics. So if you have a Facebook group, when you go to your Facebook group page on the left panel, you will see on the left panel of your screen, you will see activity and insights and in activity and insights, you will see there engagement the popular days and popular times.
Speaker 2 (03:03):
So this will help you figure out when is the best time for me to post my content. When is my target avatar online so that I will make sure that when I post something, for example, when I post on a Monday, I know that on Monday, my target avatar is online. And when I post something on Monday for specific time, let’s say, when you see in the activity and insights in the gauge moment, you will see the popular times. So you will see the graph. There, there is a graph. You will see the amount of traffic at maybe 10:00 AM, or maybe at around 4:00 PM to 6:00 PM, or maybe at 10:00 AM to 12 noon. You know, things like that. So this numbers will help you identify when to post and what date to post also on Facebook page, business page. If you have, if you have a business, usually you have a Facebook page.
Speaker 2 (04:11):
So when, where can you see this activity or insights? When you go to your Facebook page on the left panel of your screen, you will see insights in the insights. You will see page summary, you have to click on that. And in this tab, you will see views, likes, reach engagement and responsiveness. So by looking at this activity, looking at this numbers, you will see what type of content your avatar is looking at. Are they more interested in you posting a video, maybe a video of you explaining some tips on how you can get away from a tech toxic relationship. So our example was a life coach targeting specific women in healing from addiction. So, so that you will see what type of content they are consuming. And in this insights, in your Facebook business page, you will see numbers. You will see how many views, how many likes, how much reach it, get the engagement, the responsiveness.
Speaker 2 (05:37):
So it will help you again, what type of content you’re going to create, whether it be more of videos, will it be more of coats? Will it be more of maybe blogs or maybe in a form of a podcast? So this is very important that you look at your numbers so that you won’t, you know, you, you want to start figuring out her, pulling your hair out and say, what content am I going to create today? So that’s that for Instagram, you will see a hamburger menu. When you go to your profile, there is three lines on the right hand side corner of your screen. You click on that. You find insights and then inside insights, inside insights that kind of right, right inside insights, you will see reach interactions, audience, and in audience, you will see top locations. This is cool because you will know what part of the world, your post has.
Speaker 2 (06:52):
More engagement has more views. So you will also see age range. So in our account, I would see an ages ranging from 20 to forties. So I know a type of, of voice, what type of content we want to create next time. It’s not like guessing game all the time. You’ll see the gender, how much female or male are viewing are visiting your account and clicking and viewing your content. Again, you will also here, see here the most active times. So again, on Instagram, you will see what is the, what hour has the most traffic for a specific day. So that is very helpful. Okay. So I know there are so many things out there in the internet saying the best time for you to post is at around this time, such and such it doesn’t, it is not irrelevant to you unless you take a look at your own insights at your own analytics at your own numbers.
Speaker 2 (08:06):
So you have to take a look at this because it’s different for, for each accounts. It’s different for each niche and it’s different for each target avatar. So your target avatar could be awake and active in the morning, but for some other life coach, maybe their avatar is active and online in the evening. So you have to take a look at this numbers so that you’ll know when to post on LinkedIn, you will see on each post analytics there as well. So there’s no on LinkedIn. There is no such thing as as far as I know, I looked and I didn’t see, there is no analytics tab compared to Instagram and Facebook on LinkedIn. You will see right away on each post, the analytics for each of your posts. So you’ll see here, when you click on the graph under your, your posts, you will see what job title.
Speaker 2 (09:11):
So what type of person is looking at your post and you will see a specific location. So where are they from? So, you’ll see, for example, I posted an article a business owner saw my post from New Jersey, for example. So those are the type of, of information that you will see on LinkedIn. So why do you need to know all these details it’s for, you know, for, for you to have a clear messaging so that you also know how you can speak directly to your target, avatar, what type of tone you’re going to use? What type of words you’re going to use? So you can also provide a solution to their problems, knowing your avatar and knowing what keeps them up at night will help you, what type of content you need to create. So this is the reason why you need to know all of this.
Speaker 2 (10:20):
So I’m wondering is this, you you’re like, I’m so overwhelmed. What am I going to do? What type of content am I going to create? And where am I going to see my audience? Where am I going to see my avatar? If this is you, then you’re in the right place right now, because we are, I am explaining to you how you can maximize your time and how, what type of content you can create. We have we offer an assessment call for those of you who are confused and need guidance, you know go and visit our website for an assessment call for only $97. This is from 30 minutes to 60 minutes. So you’ll get the best of an hour with me. And this is an assessment call for, for you, for us to be able to determine what type of, of solution we’re going to do, we’re going to provide for you.
Speaker 2 (11:25):
So will this be a social media marketing struggle or challenge, or will this be a lead generation or anything within your business that you need clarity, we will be there to help you out. And you’re not gonna walk away with nothing. I will help you systematize and prioritize what needs to get done in this 30 to 60 minute call. And I will come up with a plan for you that you can go home and implement right away. So one of my team members Dave Andrews is dropping the link to our website. You can go ahead and click on that. All right. So let’s move on. So why do you need to create a content calendar? This is very helpful in, this is something that I always tell our clients. You need to have a content calendar. Why? Because it will help you track everything down.
Speaker 2 (12:26):
You can track everything from, from Sunday to Saturday, what type of content you’re going to create, and it will eliminate the duplication of creating content. So you’ll know what type of content am I going to create on a Sunday, on a Monday, Tuesday, Wednesday, and so forth. And what specific time am I going to post all of these things? And it helps you to give you some, some, you know, it gives you an overview, a one glance type of content or document for you to look at and say, I don’t have anything yet for Wednesday. Oh, it reminds me that on Wednesday, I need to create a video. Maybe, you know, what, what type of content? So let’s move on to the next slide. And we’re going to talk about, you have to decide on a theme. So I keep on saying earlier that you need to create a content, what type of content?
Speaker 2 (13:29):
So this is it. You have to decide a theme and a theme means what type of content you are going to create each day. So it can be a Paul or a survey. So you being here in this Facebook group, you will see every Monday that I am posting a Paul or a survey or a question like for example on Monday, I think if I remember it correctly, my post was, was what is the difference between work from home and work at home? So those type of content, it helps you create engagement to your audience. Let’s say for example, another theme that you can come up with a coat coat is still huge now. Yeah. All of social media platforms, you will always see a code. So anything that is about your business, anything maybe about some, if you want to throw in some personal belief, then you can use code.
Speaker 2 (14:40):
You can also use behind the scenes. So for example, you are a life coach. What type of behind the scenes you’re going create. So maybe when you have a session or a meeting with a fly in via zoom or pre COVID time, you have a meeting face to face, or you have a retreat, a seminar somewhere, then make sure that you take some pictures because that is social proof. And that is another content that you can provide for the behind the scenes. People would like to know what you’re doing. How are you taking them? Or how are you guiding them from point a to point Z? So that is the behind the scenes. You can also post a podcast. So for example, if you don’t have a podcast yet, then maybe you can scratch that out. But if you do have a podcast and you’re creating so much content already, let’s say you’re also creating videos and you’re struggling with creating an episode for a podcast.
Speaker 2 (15:48):
We have the same problem before, because it’s, as an entrepreneur, it is really difficult and challenging to create content, but I’m sharing this with you. And with all honesty, we all experience this. So with videos, you can strip out the audio file convert that into an MP3 file. And that is your episode already for a podcast. So there are so many different theme or type of content that you can come up with. Just take a look at your Dropbox, take a look at your files. Maybe you’ve got some resources there that you can convert into a content. It can also be like, for example, somebody sends you an email and just, you know, saying, thank you for the help. Thank you for whatever good words that that person sent you. Whether it’s an email, a text message, you can screenshot that. And he said, as a content and then create a good caption about it.
Speaker 2 (16:55):
And that is the content that is testimonial. People would like to see if you are helping someone, helping your client to be successful, again, helping the client to take, to, to get from point a to point Z. So that I hope that is so clear. Guys, if you have any questions, please drop them in the comments. And I will try my very best to answer these questions. Do you need to be visible? This? I hear all the time from our clients. Do you need to be visible on all platforms? They may answer is yes. Why do you need to be visible in all of your platforms? Some would say, no, you can’t do that because it’s too much work, but I’m telling you there are people or some of your avatars refer, maybe Instagram, maybe they prefer Facebook, or maybe they prefer LinkedIn.
Speaker 2 (18:04):
Some maybe prefer tick-tock. I don’t know, but you have to be visible in all platforms. Why? Because you want to be found everywhere for each type of avatar that you have that refers to a specific platform. But the next question is, do you need to be active in all of those platforms? My answer is no, you have to choose only one platform where you can be accessible. So I heard this from a mentor and he said that it don’t want to be accessible, accessible to all of your clients, to all the platforms. So all your social media accounts, you can’t because you want to, you want to capture them. So my main, best analogy here is that why do you need to choose one platform is because my analogy is, for example, you are at a conference and you’re the speaker you speak to all.
Speaker 2 (19:20):
So everyone, you speak to the audience because you’re the speaker. But when you’re off the stage, people would like to talk to you and interact with you. One-On-One or sometimes when you get off the stage, people would come to you in groups maybe two or three or five people will come to you and talk to you and maybe tell you what a great speaker you are, or just pick your brain or something like that. That’s the analogy that I can think of when you say you need to be, you need to only choose one platform. Having all those platform is like being on stage as a speaker and talking to the audience. But when you get off the stage and you talk to one to two to three people, or maybe a group of 10 people, then that is the platform that you want to focus on.
Speaker 2 (20:19):
If your audience or your target avatar is on Instagram, or maybe on Facebook, or maybe just like what we’re doing right now on a Facebook group, you want to interact with them because they, you want to know them. You want to make sure that you are providing them a solution. You are educating them. You are engaging with them and having an intimate engagement with just a few number of people is more relevant than talking to everyone. And your messaging will also be not clear when you start trying to be in each platform and be active in each platform. So you have to know where, and you have to choose which platform you want to interact with your target avatar. So I guess that’s it. It’s what, it’s less than 30 minutes. I hope you guys have were able to, to pick some, some things here. And so let me stop sharing now. And so there you have it guys on Thursday, I will be popping in here again, same time and elegant to share with you this time on Thursday, same time on Thursday, the tools that will help you kickstart your social video marketing. I hope you guys find some nuggets here and implement on your social media marketing, and I’ll see you again next time. Thank you guys.
Speaker 1 (22:08):
You’ve been listening to how to build a team podcast with Pam and David Booka call, call email@example.com and start building your team. [inaudible].